Designing the sign up page for Blot.
The goal of the sign-up form is to get new customers onto Blot.
In general, I feel like there’s an overwhelming amount of choice in the world. Some of this choice is good and warranted but I feel annoyed when I have to dig through a variety of offerings that have been clearly. I recognize this means I’m giving up revenue.
Also, I don’t like the look of those tables, with three or four choices, a feature list to compare against. Blot has one option, one price, one fewer decision to make.
Why is the price $4 rather than $3.99 a month? I don’t like the look of prices that end in .99. It always struck me as a cheap trick. The number is messier too. Why use ﬁve glyphs if we can get away with two? I know it works, but I know that it’s working on me.